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Tuesday, 9 November 2010

Lanvin Loves H&M


ILLUSTRATIONS: ALBER ELBAZ



Okay so everyone has been talking about the very exciting Lanvin collaboration with H&M and rightly so when Lanvin’s exclusive collection for H&M arrives in store on November 23, it will be the perfect time to get that perfect party dress for the christmas and New Year season. The absolute essence of Lanvin will be available in around 200 stores worldwide and I'm guessing will pretty much fly off the shelves with immediate effect! With separate collections of womenswear and menswear, Alber Elbaz, artistic director of Lanvin, has created clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece and actual piece of Lanvin; not a gimmick. With stylish dresses for the gals and trendy tracksuit bottom style trousers for the fellas.
What do the team have to say?
“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.” Alber Elbaz, artistic director of Lanvin.
“Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is
creating and styling all the time, it’s like this never-ending imagination. Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire him, he’s a real artist.” Margareta van den Bosch, creative advisor at H&M
Enough of the talk...



PHOTOGRAPHER: DAVID SIMS
MODELS: NATASCHA POLY, HANNELORE KNUTS
TATI COTLIAR, SIMON NESSMAN, JANE SCHMITT AND GARANCE DUMONT